Overview

Driftstone is a small craft brewery based in British Columbia, inspired by the province’s rugged landscapes and adventurous spirit. This project focused on creating can designs for three distinct Driftstone Ale flavors: Wheat Ale, Pale Ale, and Amber Ale. The challenge was to ensure that each can had its own unique identity while maintaining a cohesive brand image. To achieve this balance, the designs shared a consistent color palette but featured different central images: a bridge, a plane, and a boat. These images were chosen to reflect the brand's deep connection to the British Columbian outdoors. The colors further reinforced this message by incorporating the oranges and blues found in British Columbia’s sunsets.